Visceral+Reality
Social Virtual Reality film and live stunt, created by agency JWT, done for Rede Justiça NGO that fights penal injustice to tackle the overcrowding in brazilian prisons and change the law. Perhaps one the most watched social VR pieces in the world, with more than 23 million views on social media.
̌
Visceral Reality VR case
One Show, LIA International, El Ojo, Cannes Shortlist
Network TV live debate about prison overcrowding.
Generated huge response, becoming the theme of a national debate on print media and TV networks.
Print campaign
