Senna+AR
Rio2016. A rubber band that was gifted to athletes of the brazilian olympic team. The bracelet, created by agency JWT, triggered an empowering message by Ayrton Senna, the athletes biggest idol, using augmented reality to display it on the athletes' forearms like an animated tattoo.
Senna. In the heart of Brazil. case
Cannes Silver Lion, LIA International, Clio, New York Festivals, Brazilian Creative Annual.
Most athletes from the olympic team wore the bracelet in the olympic village. The volleyball team actually wore in court the day they won gold in the finals.
